FUN TIMES AT MYSTERIES AND MARGARITAS

You have to love a blog called Mysteries and Margaritas. I had the pleasure of guest-blogging today.
Tune in.
http://www.mysteriesandmargaritasblogspot.com/

INTERVIEW WITH BETH GROUNDWATER

Good morning, it was my pleasure to be interviewed by the author of the Claire Hanover gift basket designer mystery series. Her first novel, "A Real Basket Case" was nominated for an Agatha Award.


Read Beth's interview.

http://bethgroundwater.blogspot.com/

JULIE MILLER WINS BOGEY'S ARC CONTEST

On March 23, I announced an ARC contest for THE END GAME on DorothyL. The rules were simple. On April 1 (Fool's Day) Bogey, the black standard poodle, and Ace tennis ball player, would draw a tennis ball from his toy box. Contestants are represented by a number to match names on the order of email entries.


Bogey's approach.



Digging around to find a winner.



And the winner is 8.



Julie Miller, Duluth, Minnesota.

YAY, JULIE!!

THRILLER AWARDS

The 2010 awards will be announced at ThrillerFest in New York City on July 10 at the Grand Hyatt. Congratulations to these finalists:

Best Hard Cover Novel:
VANISHED by Joseph Finder
LONG LOST by Harlan Coben
FEAR THE WORST by Linwood Barclay
THE NEIGHBOR by Lisa Gardner
THE RENEGADES by T. Jefferson Parker

Best Paperback Original:
SHADOW SEASON by Tom Piccirilli
URGE TO KILL by John Lutz
VENGEANCE ROAD by Rick Mofina
THE COLDEST MILE by Tom Piccirilli
NO MERCY by John Gilstrap

Best First Novel:
FRAGMENT by Warren Fahy
DEAD MEN'S DUST by Matt Hilton
COLLISION OF EVIL by John J. Le Beau
DRACULA: THE UN-DEAD by Dacre Stoker
RUNNING FROM THE DEVIL by Jamie Freveletti

Best Short Story:
THE DESERT HERE AND THE DESERT FAR AWAY by Marcus Sakey
A STAB IN THE HEART by Twist Phelan
AFTERSHOCK & OTHERS by F. Paul Wilson
ICED by Harry Hunsicker
BOLDT'S BROKEN ANGEL by Ridley Pearson

GENRE-ING THE END GAME

I guest blogged with Peg Brantley at her excellent blog, Suspense Novelist.

Read it.

Book Signing

I came across this series of questions from The Rocky Mountain Writers Summit about book signings when my publishers and I launched my book tour.

I'm sharing this because book signings can be tricky whether you arrange your own tour or your publicist does it for you.

Question #1: Does the bookstore have a special events coordinator? Usually the answer is yes. If not, ask for the manager or owner – especially if the bookstore is locally owned.

Question #2: Will the bookstore be ordering the books directly from the distributor or would they consider buying them directly from the author?

Bookstores usually want to order their own inventory of books from their own distributors, however they are going to be frugal on the number of books they order. Authors need to bring at least 30 books with them in the event that the bookstore had a problem with fulfillment or if they don’t order enough books. The bookstore will usually be very willing buy books directly from the author (especially if they’re very likely to be or are already sold).

Question #3: If the bookstore is willing to buy books from the author, the bookstore will want to know the discount the author is offering.

Before answering, the author should inquire how much they typically require. Anywhere between 30%-60% is reasonable. Typical breakdowns are 30% if the bookstore is only willing to buy books that sell during the signing, or 40% if the bookstore is willing to buy books before the signing and have them on display to help promote the event. If the bookstore wants or demands more than 40% when buying directly from the author, then that author must decide if the venue is worth that big of a percentage of sales.

Question #4: How many books do you sell on average at a book signing?

The answer to this question will give the author a clue as to how many books the bookstore is likely to buy from the distributor and how many the author should bring to supplement the signing if the bookstore orders short. It will also give the author an indication if this is a good location or not to really do a book signing. Asking for the ‘average’ number as opposed to listening to tales of their ‘greatest one ever' will also ground the author into a realistic expectation of the venue.

Question #5: When do they have the best foot traffic? (In my opinion, this is crucial for a successful signing. Also, get the best seat in the house, usually at the store front. Don't let them stick you off somewhere upstairs, back in the business book section.)

Authors should do quite a bit of pre-publicity for their book signings. However, the reality is that most don’t. So to optimize the potential for the book signing, the author needs to be at the store when it is at its busiest.

Question #6: The bookstore will ask the author…. “Is your book ‘Print on Demand’?

Some bookstores will ask the local talent if their book is ‘Print on Demand’. What the bookstore is assuming is that ‘Print on Demand’ books are not returnable. If the author short circuits that question with a description of their return policy, the objection will usually be overcome. A bookstore doesn’t really care whether your book was made on a digital press or an offset press, that is irrelevant to them. What is important is whether or not they’re going to be stuck with a bunch of books that don’t sell after a book signing has finished. The author must stand behind everything they sell! Especially today, bookstores need risk-free propositions. If they buy the books from their distributor, the return policy is already in place. If they buy books from the author, they will insist on a return policy. Authors should, at a minimum, always honor a 120-day full refund guarantee.

For more information on creating a very successful book signing - read this Squidoo article – 10 Tips for a successful book signing.

The Tattered Cover in Denver has a full page of more information about working with local authors on special events at: http://tatteredcover.com/local-authors Visit the Rocky Mountain Writer’s Summit’s website and look for the writer’s tips on every single page of the site. Read all 50 tips and glean this free insight from the publishing services providers of the Rocky Mountain Writer’s Summit.

More About: publishing advice · first time author · publishing services · book marketing · book sales · public awareness · author misconceptions · author's true objective · writers · book signings

"I REALLY DON'T KNOW CLOUDS AT ALL"

Dan Clancy, director of Google Books, says data now stored on a PC should be stored on a "cloud" instead.

When I read this I thought, there are those who've said I have my head in the clouds most of the time, I'm interested.

Clancy goes on to say, "...the concept (is) that you can get services through the Internet that are accessible no matter what hardware you use and where you are."

So how does this relate to the book world?

He admits digital reading is taking off, although still small and, he says, the concept of Amazon's Kindle is "cloud-based". If you buy it, it's stored online. If you lose your Kindle, you just access your book from the online cloud with another device. He adds, "One of the challenges, however, is 'to trust that it will be there when you want it.'

There's always a caveat.