People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.
A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they'd use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.'s Kindle, Apple Inc.'s iPad and the Sony Reader.
A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they'd use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.'s Kindle, Apple Inc.'s iPad and the Sony Reader.
While e-readers are still a niche product just beginning to spread beyond early adopters, these new reading experiences are a big departure from the direction U.S. reading habits have been heading. A 2007 study by the National Endowment for the Arts caused a furor when it reported Americans are spending less time reading books. About half of all Americans ages 18 to 24 read no books
The Future of the Book
*51% of e-reader owners increased their purchases of e-books in the past year. Source: Book Industry Study Group survey
*9% of consumers increased their purchases of hardcover books in the past year. Source: Book Industry Study Group survey.
*2.6 Average number of books read by e-reader owners in a month. Source: Marketing and Research Resources
*1.9 Average number of books read by print-book readers in a month. Source: Marketing and Research Resources
*176% Increase in U.S. electronic-book sales in 2009. Source: Association of American Publishers
*1.8% Decrease in U.S. book sales in 2009 from a year earlier. Source: Association of American Publishers
*86% of e-reader owners read on their device more than once a week. Source: Marketing and Research Resources
*51% of e-reader owners read on their device on a daily basis. Source: Marketing and Research Resources
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