Monday, March 1, 2010


Today, I'm investigating book trailers.

You know those book videos or teasers that are supposed to make readers rush out and buy my book? They're increasingly popular with writers and publicists, but do they sell books?

So far, I know this much: Trailers can be home-produced for as little as what it costs to own or rent a video camera and buy some stock shots and music on the web. Or they can cost the price of a commercial on television.

Let's forget the price of a commerical on TV.

That takes me back to the question: are they worth any price in terms of sales?

That is my quest today. I'll be back here with expert opinions.